Mailchimp Zoho CRM Integration

Streamline your Processes

Enhance Your Relationships

Unlock the Value of your Data

MailChimp-Zoho CRM integration for effective email marketing and communication


MailChimp is a powerful marketing automation platform for creating and sending marketing communications, including emails. While some CRM (Customer Relationship Management) systems offer an email marketing component and some email marketing systems have certain CRM capabilities, many businesses choose to use both.

Combining, or integrating, an email marketing system such as MailChimp with a CRM system like Zoho CRM can make it an even more powerful tool. For example, details about your contacts and their interactions with your campaigns can be pushed back to your CRM database, providing a useful overview of their activity from within your CRM. Importantly, you may also be able to create lists and segments in MailChimp based on queries in your CRM, and deliver more targeted campaigns.


MailChimp-Zoho CRM integration in action

Squirrel has carried out many successful integrations between MailChimp and Zoho CRM. See how real-life businesses we’ve worked with have benefited:

Web-CRM-MailChimp integration improves customer service

Zoho CRM-MailChimp integration promotes long-term growth for training company

MailChimp-Zoho CRM integration and your business

Although many of these systems usually work together very well, getting them to do exactly what your business needs them to do sometimes involves a little customisation. Squirrel and its team of developers can do this for you

Squirrel can also help you decide where MailChimp integration would work best for your business and carry out the integration for you.

And if you’re not yet using MailChimp or a CRM system, we can get you up and running and then explore whether integration would be beneficial to your business.

Key Features

Add contacts automatically

Add new contacts to your CRM automatically

Merge fields in both systems

Merge fields from your MailChimp account with fields in Zoho CRM

Better quality leads

Focus marketing campaigns on each market segment’s specific needs, increasing the quality of the leads being delivered

Better insights

View a lead’s activity in the CRM and gain better insight into their  interests and have a more meaningful conversation with them

Sync lists

Sync MailChimp lists with Zoho CRM Campaigns and map MailChimp subscribers with Zoho CRM contacts/leads

Get notifications

Receive notifications in Zoho CRM’s SaleSignals whenever a new subscriber is added or removed and when a profile has been updated in MailChimp

Segment leads

Segment leads according to lead source and therefore target marketing more effectively

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