Product Performance Metrics

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Product metrics are quantifiable data points that a business tracks and analyses to gauge the success of its product. Examples of product metrics include conversion rate, churn rate, and monthly recurring revenue. These metrics should all tie back to the product strategy. 

These metrics matter because they lead to more intelligent decision making during product development, help to gain a better understanding of what motivates your customer’s buying decisions and, what makes them choose to stay. This data drives your business’ continuous improvement, customer retention and profitability.


Zoho Analytics is a powerful business insights and data analytics software that lets you analyse data from multiple sources and create charts and reports of the key inputs and activities that drive operational and financial results.

There are loads of different Key Performance Indicators (KPIs) to measure product success. Below are some broad categories you can use to measure with: 

  • Net Promoter Score (NPS)
  • Client Retention Rate (CRR)
  • Active User Percentage (DAU, WAU, MAU)
  • Monthly Recurring Revenue (MRR)
  • Customer Lifetime Value (CLTV)
  • Customer Acquisition Cost (CAC)

We work with you to build a Product Performance Dashboard for your key metrics so you can monitor performance, heed any warning signs before it’s too late and, confidently steer your desired outcomes.

Key Features

Production costs

Track your product costs on a weekly basis to maintain a healthy margins

Enquiry levels

Where from, which product categories, best margins and conversion rates by period

Client retention

Monitor customer satisfaction, churn and renewals by product category over time

Product revenue

What are your best performing products by region, enquiry source or category


Tracking seasonal performance of products helps make informed marketing choices

Scheduled reports

Have your product insights delivered directly to your inbox on a daily, weekly or monthly basis


“To be updated.”

Craig Waldron

Managing Director, CaseWare

Frequently asked questions

Zoho Analytics plan required will depend on the volume of data you have and the number of users needing access. Zoho One subscription includes Zoho Analytics.

We need to get to know your business and data first, guide you on which set of reports you need and then build them. Allow 3-4 weeks including review and modifications.

All businesses need to monitor the performance of the physical products or services they deliver. 

Yes for your Zoho Analytics software if purchasing as a standalone app. If you are a Zoho One user then it’s included.

Yes, you are provided some training so you can make changes to the reports yourself.

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