Nurturing your leads: you can’t afford not to

By | Posted on 15 October 2015 | CRM,Sales Pipeline

Did you know that a massive 79 per cent of marketing leads never convert into sales (source: MarketingSherpa)? Lead conversion is a critical success factor for all businesses, but in particular for SMEs, which often have a limited marketing budget. If you spend money on attracting and acquiring new leads, then you must reap the…

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Do Your Customers Think Of You First?

By | Posted on 25 May 2015 | CRM,Sales Pipeline

How worthwhile would it be if every time a customer had a need or a challenge they were seeking a solution for that they called your business first? It might not even be a product or service you deliver, but that they thought to come to you first because you’re somebody they associate with having…

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