‘CRM’ stands for ‘customer relationship management’ and refers to the processes and procedures that organisations use to interact with their current and potential customers in order to better understand and meet their needs. The aim behind CRM is to enhance customer retention and ultimately drive sales growth. The term ‘CRM’ is also used to describe…
Did you know that a massive 79 per cent of marketing leads never convert into sales (source: MarketingSherpa)? Lead conversion is a critical success factor for all businesses, but in particular for SMEs, which often have a limited marketing budget. If you spend money on attracting and acquiring new leads, then you must reap the…
Don’t be down like Notorious B.I.G, we can ease your mind by helping your business successfully manage its leads. The Zoho CRM is designed to help you keep up with clients and successfully manage and nurture leads. It ensures you know what is working for your sales team so that you have the information to…
What is a Mumpreneur? A woman who combines running a business enterprise with looking after their children, and they are on the rise in Australia. Research undertaken by BankWest has found that women are starting businesses at twice the rate of men and Kimberly-Clark found that 70% of women have considered pursuing a business idea since having…
