Did you know that a massive 79 per cent of marketing leads never convert into sales (source: MarketingSherpa)? Lead conversion is a critical success factor for all businesses, but in particular for SMEs, which often have a limited marketing budget. If you spend money on attracting and acquiring new leads, then you must reap the…
CRM systems are designed to help your small business solve challenges when it comes to managing your sales and marketing initiatives. In a recent survey conducted by Zoho Corp, CRM users ranked the ways in which a CRM had helped their business. 67 percent said using a CRM system helped them follow up on opportunities…
How worthwhile would it be if every time a customer had a need or a challenge they were seeking a solution for that they called your business first? It might not even be a product or service you deliver, but that they thought to come to you first because you’re somebody they associate with having…
It’s that time of the year again…planning, thinking about what you’d like to achieve and feeling like it’s all possible as the whole year stretches out in front of you. I love it! The infinite possibilities that beckon. On New Year’s Day a friend of mine and I share via SMS what our two words…
‘Sticky’ or repeat customers are the pot of gold in your business. So you’ve accomplished the tough job of obtaining a client, you’ve wooed them, educated them and built enough trust that they’ve decided to invest in your products or services. It would be madness to let them purchase just once after all that effort!…
What motivates a business to consider Customer Relationship Management (CRM) software and how do they choose a successful solution? Many businesses look to CRM software solutions to address sales accountability tracking, to deliver key reporting metrics or maybe customer service deficiencies. Quite often the motivation is not a pro-active move, but rather a reactive one…
